No is an interesting word and one which a lot of people take for granted.
If you ask someone a question and they say no then respecting that choice is important. Too often when someone says no it is brushed off and ignored. For instance, if someone offers you an alcoholic drink and you say no then that no should be accepted. But how often is that one friend who refuses to accept no and yet refuse to accept the responsibility of the consequences of you drinking the alcoholic beverage if perhaps you have had too much.
When someone says no, be a good friend and accept it.
If you invite someone to go to the movies and they say thank you but not now that is saying no. Don’t go on about it being a live death situation.
Learn to accept no but more importantly learn to say no when this is what you want.